Marketing – Page 2 – BusinessMVP

Businesses Take Note: Less Than Half of Employees Say They Have the Right Technology to Do Their Jobs

New Oracle Global Engagement Study states that digital technology, leadership and company values rank among top distinguishers for employee success Redwood Shores, Calif. – Oct 4, 2016 – Oracle Corporation (NYSE: ORCL) released a Global Engagement Study conducted by global market research company Kantar TNS, today including feedback from nearly 5,000 full-time employees at organizations with […]

Adoption of Enterprise Digital Asset Management (DAM) Software by Global Hotel Chains on the Rise

Leonardo Worldwide Sees Growing Adoption of Enterprise Software Signaling Increasing Demand for DAM Solutions. Toronto, CANADA – September 27th, 2016 – Leonardo Worldwide, a leading innovator of digital marketing technology for travel suppliers for over a decade, has experienced a substantial uptick in the adoption of its VScape DAM solution in the last year. International […]

Oracle Marketing Cloud Extends Leadership with Next Generation of Cross-Channel Orchestration Canvas

Marketers are able to more quickly and easily deliver personalized experiences at scale Redwood Shores, Calif. – Sep 26, 2016 – Oracle today announced industry-first innovations to the Oracle Marketing Cloud that will transform the way consumer marketers interact with customers across channels. First to market in 2009 with the ‘Program Canvas’, these new enhancements make […]

WPP, DailyMail, Snapchat partner to launch content marketing company Truffle Pig

23 June, 2015 – CANNES, FRANCE — Three of the world’s biggest names in marketing, content and community – WPP, DailyMail and Snapchat – today announced the establishment of Truffle Pig, a joint content marketing venture combining the best of global agency, newsroom and social media talent. This new company will offer brands unprecedented reach and […]

Lazard, WPP & Richard Attias & Associates nation branding joint initiative

11 June, 2015 – PARIS, LONDON, NEW YORK — Lazard, WPP and Richard Attias & Associates (a WPP affiliate) announced today a joint initiative to create nation branding programs through the organization of international economic conferences. These programs will help increase the global visibility of client countries, position these countries for global investment, promote government and […]

Chase Sapphire Preferred and PGA Announce Partnership Delivering Exclusive Access to the PGA Championship

NEW YORK, (May 20, 2015) — Chase Sapphire Preferred®, a premier rewards card from Chase designed to deliver unique experiences and exceptional service, and the PGA of America today announced an official partnership. The multi-year partnership names Chase Sapphire as the official credit card of the PGA of America and the PGA Championship, including the […]

WPP School of Marketing and Communications announces first graduating class

18 August, 2014 – SHANGHAI — WPP announces the first graduating class of the WPP School of Marketing and Communications in Shanghai, China. The WPP School of Marketing and Communications is a joint venture between WPP and the Shanghai Art and Design Academy (SADA), a nationally recognized leader in arts and design vocational education. Founded in […]

Ad Council and Clear Channel Communities to Promote Safe Summer Driving in Support of Existing Road Safety Campaigns

More Than $3.5 Million in Donated Media Pledged for Safe Driving PSA Campaign in Advance of July 4th When Traffic Volume Increases New York – June 30, 2014 – The Ad Council and Clear Channel Communities, the community engagement brand of Clear Channel, are joining forces to launch Safe Summer Driving, a campaign designed to […]

WPP lifts World Cup of advertising for the fourth time in a row

21 June, 2014 – Sir Martin Sorrell hails “brilliant work for clients” as WPP agencies set the standard once again at the Cannes Lions International Festival of Creativity The Cannes Lions Festival tonight named WPP as holding company of the year for the fourth year running. The award followed the announcement earlier in the week that WPP […]

SAMSUNG Reinforces Commercial Display Leadership with Three Industry Award Wins at InfoComm 2014

Industry professionals and editors recognize Samsung for enabling a smarter digital signage experience Las Vegas – June 20, 2014 – Samsung Electronics America today announced that it received three awards at InfoComm 2014, an annual event for the professional audiovisual and information communication industries, held June 18-20 in Las Vegas. Samsung was honored for its […]