Leonardo and La Quinta Holdings Announce Reinvigorated Relationship Utilizing an Enhanced Asset Management Platform
La Quinta adds Leonardo’s VScape Premium Solution to its image distribution toolkit
Toronto, CANADA – Mar. 9, 2017 – Leonardo is pleased to announce its renewed partnership with La Quinta Inns & Suites with VScape Premium to augment digital asset management and third-party distribution.
La Quinta is a leading owner, operator and franchisor of select-service hotels, primarily serving the upper-midscale and midscale segments. The Company’s owned and franchised portfolio consists of more than 880 properties across the United States, Canada, Mexico and Honduras.
La Quinta is once again leveraging VScape, Leonardo’s Digital Asset Management System, which helps hotel chains organize and store digital media assets, such as images, video and virtual tours, as well as distribute images to the world’s largest network of travel websites, their own branded sites, internal departments and third-party vendors.
“We are thrilled to welcome La Quinta to Leonardo through our VScape Premium solution,” said Paolo Boni, Chief Executive Officer at Leonardo. “It is our mission to be the travel industry’s most trusted provider in digital asset management and distribution, and La Quinta is a big part of that story, especially in North America.”
La Quinta is adding Leonardo’s inbound media sync technology to fully streamline image distribution from their Content Management System into VScape for third-party and GDS distribution. This automated process ensures all media uploaded to VScape adheres to La Quinta’s strict brand guidelines.
Once media is uploaded to VScape, it can then be selectively distributed to certain third-party channels within Leonardo’s VNetwork, the world’s largest distribution network trusted by 200+ direct channels and thousands of indirect channels. Over 1.5 million images are distributed via VNetwork, making it the single largest source of hotel visual content. The industry’s largest GDSs, OTAs, Meta-Searches, Travel Research, Corporate Solutions and TMCs, and Booking Technology Providers all part of VNetwork.
“We understand the importance of representing our hotels well on third-party channels,” said Ted Schweitzer, Senior Vice Presidents of Digital Commerce & Media for La Quinta. “The strength of Leonardo’s partnerships and technological integration with those channels, especially on corporate booking sites, made this a logical move for La Quinta.”
For more information on Leonardo’s VScape solution, visit http://www.leonardo.com/products/vscape/
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that help them better reach, engage, convert and satisfy travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel to create and publish websites, mobile websites, Facebook apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online travel channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of normalized hotel certified visual content.
For more information about Leonardo, visit leonardo.com.
About La Quinta
La Quinta Holdings Inc. is a leading owner, operator and franchisor of select-service hotels primarily serving the upper-midscale and midscale segments. The Company’s owned and franchised portfolio consists of more than 880 properties representing over 87,500 rooms located in 48 US states, Canada, Mexico and Honduras. These properties operate under the La Quinta Inn & Suites™, La Quinta Inn™ and LQ Hotel™ brands. La Quinta’s team is committed to providing guests with a refreshing and engaging experience.