The Happy Week Tie: Iconic ‘Vilebrequin’ Swimwear Prints to Be Featured in Collection Debuting This Summer
NEW YORK–(BUSINESS WIRE)–Feb. 3, 2015– PVH Corp.’s [NYSE: PVH] Insignia Design Group announced it is partnering with G-III Apparel Group to launch a neckwear collection this summer under G-III’s Vilebrequin brand. The collection will feature the iconic prints for which the swimwear brand is known.
“One of the strongest trends across the men’s fashion and accessories category is prints,” said David Sirkin, President, Dress Shirts for PVH, who is responsible for the operation of the Company’s Insignia Design Group. “We are excited to team up with a brand like Vilebrequin that is synonymous with iconic prints and high quality product. We believe consumers will embrace the adaptation of Vilebrequin’s prints from swimwear to neckwear.”
The collection will feature the patterned artwork from the swim trunk collection and will include neck ties, bow ties and pocket squares made of fine Italian silk twill, all printed and made in Italy. Like the Vilebrequin swimwear currently available, ties will be available for both men and boys. Ties are constructed with ultra-light weight double woven linings. Bow ties are printed on the classic silk twill and the pocket squares are on either the silk twill or a silk/ cotton voile.
This marks the first in a series of planned lines between the two brands and the collection will be available in-stores in May 2015.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, DKNY, Ike Behar and John Varvatos.
Since 1971 in St-Tropez, Vilebrequin has created stylish men’s swim trunks with vibrant and colorful patterns. The company is also known for its beloved matching “Father and Son” concept. Now, Vilebrequin is also turning its attention to the female form by reinventing its iconic looks for mother and daughter. In addition to swimsuits, Vilebrequin offers a comprehensive collection of sportswear including men’s linen shirts, shorts and pants, as well as tees made of the finest cotton. Accessories such as plush towels, linen caps and stylish sunglasses complete the look. Vilebrequin has 160 retail locations worldwide including US locations on NYC’s Madison Avenue, Beverly Hill’s Rodeo Drive, and at Bal Harbour Shops and is available at leading retailers including, Bergdorf Goodman, Neiman Marcus, Nordstrom, Bloomingdales and Saks Fifth Avenue. To learn more, visit www.vilebrequin.com.
About G-III Apparel Group, Ltd.
G-III is a leading manufacturer and distributor of outerwear, dresses, sportswear, swimwear, women’s suits and women’s performance wear, as well as footwear, luggage and women’s handbags, small leather goods and cold weather accessories, under licensed brands, our own brands and private label brands. G-III sells swimwear, resort wear and related accessories under our own Vilebrequin brand. G-III also sells outerwear, dresses and performance wear under our own Andrew Marc and Marc New York brands and has licensed these brands to select third parties in certain product categories. G-III has fashion licenses under the Calvin Klein, Kenneth Cole, Cole Haan, Guess?, Tommy Hilfiger, Jones New York, Jessica Simpson, Vince Camuto, Ivanka Trump, Nine West, Ellen Tracy, Kensie, Mac & Jac, Levi’s and Dockers brands. Through our team sports business, we have licenses with the National Football League, National Basketball Association, Major League Baseball, National Hockey League, Touch by Alyssa Milano and more than 100 U.S. colleges and universities. Our other owned brands include Bass, G.H. Bass, G-III Sports by Carl Banks, Eliza J, Black Rivet, Jessica Howard and Winlit. G-III also operates retail stores under the Wilsons Leather, Bass, G.H. Bass & Co., Vilebrequin, Calvin Klein Performance and Andrew Marc names.
Source: PVH Corp.