Restaurant Brands International Inc. announces agreement to grow the BURGER KING® brand in sub-Saharan Africa
OAKVILLE, ON, April 4, 2017 /CNW/ – Restaurant Brands International Inc. (“RBI”) announced today that Burger King Europe GmbH (“BKE”) has closed a multi-country development agreement in sub-Saharan Africa with Servair S.A. (“Servair”), a member of gategroup, to lead the development and growth of the BURGER KING® brand in the region.
“We are excited to announce this agreement to accelerate the expansion of the BURGER KING® brand in sub-Saharan Africa, a high-potential consumer market that remains a priority for us as we grow the brand in the region” says José Cil, President of the BURGER KING® brand. “Servair has a tremendous amount of experience in the food service segment and particularly with the BURGER KING® brand, which will serve them well in continuing to expand the brand’s presence in the region.”
“BURGER KING® is one of the world’s most popular and iconic brands and there are many opportunities to build on this success in Africa,” said Michel Emeyriat, Chairman and CEO of Servair. “We have ambitious growth plans for sub-Saharan Africa and we look forward to delivering exceptional service and great-tasting food to all our BURGER KING® Guests.”
BURGER KING® and Servair previously collaborated to open the first BURGER KING® restaurants in Kenya and Ivory Coast. The new agreement will help to further expand the footprint of the BURGER KING® brand in Ivory Coast and Kenya as well as several new markets in Sub-Saharan Africa.
About Restaurant Brands International
Restaurant Brands International Inc. (“RBI”) is one of the world’s largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. RBI owns three of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, and POPEYES®. These independently operated brands have been serving their respective guests, franchisees and communities for over 40 years. To learn more about RBI, please visit the company’s website at www.rbi.com.
About BURGER KING®
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in more than 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.
This press release includes forward-looking statements, which are often identified by the words “may,” “might,” “believes,” “thinks,” “anticipates,” “plans,” “expects,” “intends” or similar expressions and reflect management’s expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements include statements about RBI’s expectations regarding the ability of Servair to aggressively expand the Burger King brand and business in Sub-Saharan Africa and its expectations regarding its ability to deliver on its aggressive international growth strategy to grow the BURGER KING® and TIM HORTONS® brands. The factors that could cause actual results to differ materially from RBI’s expectations are detailed in filings of RBI with the U.S. Securities and Exchange Commission and with the securities regulatory authorities in each province and territory of Canada, such as its annual and quarterly reports and current reports on Form 8-K and include the following: risks related to RBI’s ability to successfully implement its domestic and international growth strategy; and risks related to RBI’s ability to compete domestically and internationally in an intensely competitive industry. Other than as required under U.S. federal securities laws or Canadian securities laws, we do not assume a duty to update these forward-looking statements, whether as a result of new information, subsequent events or circumstances, change in expectations or otherwise.
SOURCE Restaurant Brands International Inc.